Meta and Jio Platforms today (29 August) announced the launch of the first-ever end-to-end shopping experience on WhatsApp.
This facility allows consumers to shop from JioMart without leaving the WhatsApp chat.
According to the company, JioMart on WhatsApp will enable users in India, including those who have never shopped online before, to seamlessly browse through JioMart's entire grocery catalogue, add items to the cart, and make the payment to complete the purchase.
"The launch is part of a strategic partnership between Meta and Jio Platforms to accelerate India's digital transformation and provide people and businesses of all sizes opportunities to connect in new ways and fuel economic growth," the company said.
"The JioMart on WhatsApp experience will revolutionize the way millions of businesses across the country connect with their consumers while bringing unparalleled simplicity and convenience to people's shopping experience," it added.
"Excited to launch our partnership with JioMart in India. This is our first-ever end-to-end shopping experience on WhatsApp, people can now buy groceries from JioMart right in a chat," Mark Zuckerberg, Founder and CEO of Meta, said.
"Our vision is to propel India as the world's leading digital society. When Jio platforms and Meta announced our partnership in 2020, Mark and I shared a vision of bringing more people and businesses online," Mukesh Ambani, Chairman and Managing Director, Reliance Industries, said.
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